NAD+ 4u was founded by Gemma Wilkins - nutritionist, wellness coach, and founder of Body Brilliant - with a clear purpose: to make clinically-backed, at-home NAD+ supplementation available to anyone ready to take a more informed approach to their health.
Good science should not require a clinic visit. The research behind NAD+ and cellular health has moved fast over the last decade. What was once limited to academic papers and specialist IV suites is now within reach at home - with the right products, the right guidance, and genuine clinical oversight behind them.
That is what NAD+ 4u was built to provide.
We develop and supply high-quality NAD+ supplements and at-home injection kits, supported by the education and clinical oversight needed to use them effectively.
Every product we offer is formulated to clinical standards. Every format - from our subcutaneous NAD+ injection pen to our liposomal NMN supplements - has been selected on the basis of bioavailability, evidence, and suitability for at-home protocols.
Science, not trend, determines what we stock.
Clinical oversight and support from qualified professionals - here to keep your experience safe, informed, and straightforward.
Chief Medical Officer
With direct clinical experience of IV NAD+ therapy at Body Brilliant's clinics, Dr Jinks brings hands-on protocol knowledge to every product and piece of content we publish. He oversees all formulation, content accuracy, and clinical governance across both brands.
Head of Nursing
A registered senior nurse with over 8 years of experience across emergency medicine and holistic wellness. Maddie leads customer-facing nursing support, guiding customers through first-time pen setup, protocol questions, and safe self-administration.
All customers have access to our nursing team for support and guidance.
Intravenous NAD+ therapy in a clinical setting is effective, but it is time-consuming, expensive, and impractical as a regular protocol for most people.
At-home NAD+ supplementation offers a practical, evidence-informed alternative. With the right products, consistent protocol, and clinical guidance, it is possible to support NAD+ levels without attending a clinic.
So everything we do - the products we develop, the content we publish, the clinical oversight we apply - is built around giving you the information and tools to manage your NAD+ health at home.
NAD+ 4u was built to extend the clinical protocols developed at Body Brilliant's IV therapy and health optimisation clinics into a format people can use at home. Both brands are led by the same Chief Medical Officer, Dr Mark Jinks, and share the same commitment to evidence-led health - but operate independently, each with its own content and clinical team.
Many Body Brilliant clients choose to supplement their clinic treatments with at-home NAD+ between appointments. NAD+ 4u was developed to support exactly that.
The science comes first. The products follow from it.
All customers have access to our nursing team via a call — whether you want questions answered or you’d like help with your first pen setup.
Maddie Booth
Head of Nursing
Dr Mark Jinks
Chief Medical Officer
